Fake Steve: iPad “Floating Above” Mazlow’s Triangle

Fake Steve Jobs writes a letter to the “human race” on the day the iPad is released in Apple Stores around the U.S. As only Fake Steve can, he manages to sum up our need for the iPad just right.

Back in the early days of our design process, Jonny Ive came in to see me and we spent a long time trying to decide where on Mazlow’s triangle this product would sit. Because we knew if we couldn’t be way up above the very top of that pyramid, floating above it, totally outside the needs it describes, then this wouldn’t be a product we wanted to make. Some of our early iterations, in fact, had to be tossed out because when we looked at them we realized that parts of them were too, well, necessary. Don’t get me wrong. That’s fine for other companies. It’s just not what we do here at Apple.

The way Fake Steve channels real Steve’s undoubted egoism is on full display here. It’s well worth taking a few minutes to read how beautifully written and damn funny the blog is.

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